2016 Int’l Travelfest slated next month
IDEAL tour destinations, both domestic and foreign, will be showcased anew this year when
the 3rd International Travel Festival (ITF) reels off on July 15-17 at the Ayala Center Cebu.
With the theme: “Don’t Dream, Just Go” and organized by MyEventology, the three-day 2016
ITF brings together over 50 exhibitors including national tour operators, airlines, hotels,
resorts, travel agents, financial institutions, and insurance agents.
The ITF was initially staged in 2014 and has attracted thousands of visitors as well as gained
positive sales results for the exhibitors.
In the 2014 ITF, exhibitors earned a whooping P12 million from credit card sales, while the
footcount reached about 270,000, according to Ayala Center Cebu’s matrix.
The regional tourism show eventually became a genuine meeting point for tourism
stakeholders and consumers as it duplicated its inaugural success in the 2nd ITF last year.
“We are happy to note that our visitor rate has grown steadily and that we have provided
positive results to our participating exhibitors,” said Stephanie Villahermosa, ITF project
“It’s really gratifying for us knowing that the show has not only generated sales for the
exhibitors, but has likewise enabled them to reinforce their relationship proximity with their
clients,” Villahermosa added.
Event organizers will also hold the 2nd Cebu Travel Exchange as a precursor to the 3rd ITF
on July 14 at Radisson Blu Cebu.
The Cebu Travel Exchange (CTX) is a business-to-business session among ITF exhibitors
from the airline industry, hotels, resorts, and travel agencies.
According to Villahermosa, the 2nd CTX promises to be much bigger affair as prospective
international buyers from the different ASEAN countries, India, and the Middle East will be in
attendance this year.
The one-day CTX session will be held at the Nina Ballrooms of Radisson Blu.